Internal and External Communication on Bp Gulf Oil Spill...

Contents Executive Summary 1 Introduction 2 Analysis 3 Internal communication 3 External communication 6 Conclusion 10 Recommendation 11 Internal communication 11 External communication 12 Executive Summary BP oil spill in April 2010, had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident, more improvements should be made by BP to maintain the safety and reputation. The internal strategies used by BP, employing appropriate communication channels and appointing a CEO who is familiar with American cultures, need to be analysed and evaluated, as well as the external strategies aiming at reacting to†¦show more content†¦The perfect strategies can facilitate employees’ communication and promote engagement, which are crucial in challenging times. Some positive effects brought by the strategy are demonstrated as below. Through these channels, everyone is kept aligned on the shared goals and informed where the corporation is and is going. Employees can be motivated to work for BP because they feel proud of being perceived as part of the whole group. The sense of responsibilities for the corporation, hence, is supposed to be instilled in employees’ minds that all members need to understand how to build a successful team. The sense of responsibilities is believed to be crucial in preventing accidents like the oil spill. According to Hammer (2011), the investigation proved that the blowout preventer stack would not have stopped the disaster even if it had functioned perfectly, because it was activated too late by the rig crew. As the evidence shows, the accident, to some extent, could be attributed to the serious human failure. 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